Scent Intelligence
On June 12, Brazilians will celebrate their own version of Valentine’s Day, known as “Dia dos Namorados.”
Perfumes are often one of the gifts couples exchange. This year, New York-based fragrance manufacturer Symrise has something special for millennial couples, Deutsche Welle reported.
For the first time, young couples will experience a perfume created entirely by a computer program.
Philyra, an artificial intelligence program developed in a cooperation between Symrise and IBM Research, has created its own unique fragrance, using the power of data.
The developers equipped Philyra with information on almost 1.7 million perfumes and trained her – they see the program as female – to determine which scent is popular among different demographics.
“Between all these creations, she finds space – possibilities that no one has yet exhausted,” explained perfumer David Apel of Symrise.
Perfumers can now simply press a button to come up with a new perfume, which Apel believes will help professionals refine their formulas.
“I get the chance to see perfume formulas that I would never have thought of myself,” he told the news agency.
Despite the prospect of losing his job to a program, he sees the development as a collaboration between man and machine.
“I trained her and now she’s training me,” he said.
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